Insights
#ZeroReasonsWhy Takes National Stage at SXSW EDU
The teen-led mental health campaign that began in Johnson County, Kansas, is featured on a national stage at SXSW EDU®. #ZeroReasonsWhy is the case study in “Suicide...
SXSW Announcement
Through our work, we’ve had the opportunity to produce campaigns promoting some of the most pressing issues our society faces today – from education to addiction...
Overflow Flywheel: The Idea Adoption Process
When we say idea adoption, what exactly do we mean? In theory, idea adoption is the practice of sharing intentional stories among members of a group over time so that...
Idea Adoption: Five Critical Steps
Innovators are brilliant and brave - obsessed with new ideas and possessed with capabilities to take the risks to apply them. However, they often find spreading new...
Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube
Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube Tune in to watch as four student teams from across the country compete in one advanced manufacturing...
Idea Adoption is a Process
Idea adoption is the practice of sharing intentional stories among members of a group over a period of time, so that more advantageous ideas are accepted – and desired...
Events: Start with the Why
When an organization sets out to plan an event or large-scale meeting, it’s tempting to jump right into the logistics – who, what, when, where. A high-caliber event...
Story is Science and Art
As the American philosopher and educational reformer John Dewey observed a century ago, “Mankind likes to think in terms of extreme opposites…formulating beliefs in...
Six Truths and a Lie: Tips for Virtual Presenters
Virtual meetings are here to stay. Even when life resets to “normal,” the benefits of the virtual space will usher in a new wave of event experiences that include...