Insights Archives

Experience Design

Our process with clients involves three main components to get ideas adopted: strategic story, experience design and creative multimedia production. In this post, we’re going to dive into the [...]

What is incentive travel? Incentive travel is a way for top-performers, loyal clients or long-time employees to be recognized. We believe it’s also a way to further your company’s story and allow [...]

#ZeroReasonsWhy Takes National Stage at SXSW EDU

The teen-led mental health campaign that began in Johnson County, Kansas, is featured on a national stage at SXSW EDU®. #ZeroReasonsWhy is the case study in “Suicide Prevention Through [...]

SXSW Announcement

Through our work, we’ve had the opportunity to produce campaigns promoting some of the most pressing issues our society faces today – from education to addiction recovery to suicide prevention. [...]

Overflow Flywheel: The Idea Adoption Process

When we say idea adoption, what exactly do we mean? In theory, idea adoption is the practice of sharing intentional stories among members of a group over time so that more advantageous ideas are [...]

Idea Adoption: Five Critical Steps

Innovators are brilliant and brave – obsessed with new ideas and possessed with capabilities to take the risks to apply them. However, they often find spreading new ideas is not as easy as [...]

Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube

Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube Tune in to watch as four student teams from across the country compete in one advanced manufacturing challenge to see who welds, [...]

Idea Adoption is a Process

Idea adoption is the practice of sharing intentional stories among members of a group over a period of time, so that more advantageous ideas are accepted – and desired behavior changes follow. [...]

Events: Start with the Why

When an organization sets out to plan an event or large-scale meeting, it’s tempting to jump right into the logistics – who, what, when, where. A high-caliber event includes a lot of those [...]

Story is Science and Art

As the American philosopher and educational reformer John Dewey observed a century ago, “Mankind likes to think in terms of extreme opposites…formulating beliefs in terms of either-ors between [...]