SXSW Announcement

SXSW Announcement

Through our work, we’ve had the opportunity to produce campaigns promoting some of the most pressing issues our society faces today – from education to addiction recovery to suicide prevention. One such example is #ZeroReasonsWhy, a teen suicide prevention campaign...
Overflow Flywheel: The Idea Adoption Process

Overflow Flywheel: The Idea Adoption Process

When we say idea adoption, what exactly do we mean? In theory, idea adoption is the practice of sharing intentional stories among members of a group over time so that more advantageous ideas are accepted and desired behavior changes follow. In practice, we use...
Idea Adoption: Five Critical Steps

Idea Adoption: Five Critical Steps

Innovators are brilliant and brave – obsessed with new ideas and possessed with capabilities to take the risks to apply them. However, they often find spreading new ideas is not as easy as sharing the gift of insight and finding others will naturally follow....
Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube

Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube

Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube  Tune in to watch as four student teams from across the country compete in one advanced manufacturing challenge to see who welds, programs and machines their way to the title of Project MFG National...
Idea Adoption is a Process

Idea Adoption is a Process

Idea adoption is the practice of sharing intentional stories among members of a group over a period of time, so that more advantageous ideas are accepted – and desired behavior changes follow.   Idea adoption is an individual action and happens internally. When...