Hook, Line and CTA: How Stories Hack Attention Spans

Hook, Line and CTA: How Stories Hack Attention Spans

We’ve probably all seen the headlines that human attention spans are on the decline, with many noting that short-form social media and information overload are to blame. Yet research has shown that humans are actually capable of maintaining sustained attention.   If...
Streamline Your Social Media Content Strategy

Streamline Your Social Media Content Strategy

We know – creating content can be overwhelming, especially with the sheer volume of content on social platforms. No need to overthink it. Read on for simple best practices for developing and streamlining your social media content strategy.  Share unique and engaging...
6 Tips for Social Media Success

6 Tips for Social Media Success

Social media is often the first impression people have of your brand, so make sure it captivates and activates your potential audience. Keep reading for our top tips for social media success.  1: Define Goals & Metrics for Success  First, ask yourself: what are...
From Idea to Launch: The Creative Production Process

From Idea to Launch: The Creative Production Process

Our process with clients involves three main components to get ideas adopted: strategic story, experience design and creative multimedia production. In this post, we’re taking a closer look at creative production – what it is, how it works and why it matters.     What...
Surprise and Delight your Audience with Experience Design

Surprise and Delight your Audience with Experience Design

Our process with clients involves three main components to get ideas adopted: strategic story, experience design and creative multimedia production. In this post, we’re going to dive into the concept of experience design – what it is, how it’s designed and why it...