Be Yoda, not Luke: Crafting a Strategic Story

Be Yoda, not Luke: Crafting a Strategic Story

Our process with clients involves three main components to get ideas adopted: strategic story, experience design and creative multimedia production. In this post, we’re diving into strategic story – what it is, how it works and why it matters.   What is a strategic...
The Remote vs. In-Office Debate – Why Won’t It Stop? 

The Remote vs. In-Office Debate – Why Won’t It Stop? 

In the ever-evolving world of work, the tension between remote and in-person office arrangements remains a debate. What’s driving this debate? Why are we not able to let it go so work life can be reinvented? Let’s appreciate what used to be normal and be proactive in...
Incentive Travel Campaigns

Incentive Travel Campaigns

What is incentive travel? Incentive travel is a way for top-performers, loyal clients or long-time employees to be recognized. We believe it’s also a way to further your company’s story and allow others to find themselves more deeply rooted in that story. As with...
#ZeroReasonsWhy Takes National Stage at SXSW EDU

#ZeroReasonsWhy Takes National Stage at SXSW EDU

The teen-led mental health campaign that began in Johnson County, Kansas, is featured on a national stage at SXSW EDU®.  #ZeroReasonsWhy is the case study in “Suicide Prevention Through Storytelling,” a session that illustrates how sharing stories and perspectives of...
SXSW Announcement

SXSW Announcement

Through our work, we’ve had the opportunity to produce campaigns promoting some of the most pressing issues our society faces today – from education to addiction recovery to suicide prevention. One such example is #ZeroReasonsWhy, a teen suicide prevention campaign...
Overflow Flywheel: The Idea Adoption Process

Overflow Flywheel: The Idea Adoption Process

When we say idea adoption, what exactly do we mean? In theory, idea adoption is the practice of sharing intentional stories among members of a group over time so that more advantageous ideas are accepted and desired behavior changes follow. In practice, we use...