Overflow is thrilled to announce that we have won a Silver Award in the 5th Annual Anthem Awards in the Local Health Awareness Category for the fentanyl awareness campaign, You Never Know. You Never Know was created in response to the rise in fentanyl-related harm and...
At Overflow, we love thinking about idea adoption: the practice of sharing intentional stories across groups so that over time, more advantageous ideas are embraced and desired behavior changes follow. Diffusion of Innovations theory is the research behind this, and...
At Overflow, we believe that every great event should feel like a well-told story. The first few chapters lay the narrative’s foundation, the middle often addresses the obstacles and the stakes, and the conclusion is about action – how will attendees depart to achieve...
Social media is inundated with content. According to Domo’s annual Data Never Sleeps report, every minute of the day: Instagram users share 66,000 photos Facebook users share 1.7 million pieces of content Twitter users share over 347,000 tweets YouTube users...
We’ve probably all seen the headlines that human attention spans are on the decline, with many noting that short-form social media and information overload are to blame. Yet research has shown that humans are actually capable of maintaining sustained attention. If...
We know – creating content can be overwhelming, especially with the sheer volume of content on social platforms. No need to overthink it. Read on for simple best practices for developing and streamlining your social media content strategy. Share unique and engaging...
