It begins with our flywheel – we start with the idea to create the strategic story and identify who we’re trying to reach, then design the experience using traditional production for in-person events and creative production for digital multimedia experiences. The end goal? Shift perceptions and move people to action, allowing the idea to become a reality and often even reinvented.
Creating Messaging Campaigns that Drive Social Impact
We partner with clients committed to advancing social good, and it’s a privilege to be invited into their ideas to make a difference. Whether the focus is education, public health, human services, equity or mental health, we immerse ourselves in the critical issues that matter most. These are significant topics with far-reaching impact, and we approach them with empathy, striving to understand the diverse perspectives that shape each topic.
Our process begins with listening and close collaboration with our clients to learn and lay the groundwork for campaigns that tell compelling stories and inspire action. From there, we help them reach early adopters that spread their ideas to others and eventually, reach a tipping point where new behaviors can become the norm. The process to create these campaigns can include tools and tactics such as:
- Co-creation strategy sessions
- Concept and brand development
- Web design and development
- Video production
- Copywriting and content creation
- Graphic design and animation
- Paid and organic social media strategy and management
This comprehensive, customized approach ensures each campaign reflects the specific needs of our clients, driving meaningful engagement and lasting change.
Cause Marketing Campaigns that Make a Difference
Here are a few examples of impactful campaigns we’ve helped bring to life:
- You Never Know: A fentanyl awareness campaign reaching young people through a targeted social media and digital advertising campaign to educate about the dangers of illegally made fentanyl and reduce harm.
- Do Unto Others: A campaign for kindness to address increasing polarization during the U.S. election season. Created with Resurrection, a United Methodist Church in the Kansas City area, the campaign was designed for nationwide adoption with free, customizable toolkits and online resources.
- experience.work: A platform promoting profession-based learning – a model where students learn about professional paths by doing real work for industry partners. The open-source site shares success stories and robust resources to equip educators with tools to launch Pro-BL or increase industry partnership.
Driving Results through Standard Work
While each campaign is different, our methodology provides a standard process for success. This repeatability and reliability enable us to deliver meaningful impact across diverse initiatives, attracting clients and collaborators who share our commitment to advancing social good.
Ready to make a difference with your next big idea? Visit our Case Studies page to learn more, or contact our team today.