Johnson County Mental Health
24/7 Crisis Line Awareness Campaign
The rise in mental health concerns amidst the COVID-19 pandemic led to increased need for support services. We helped the Johnson County Mental Health Center launch a strategy to increase awareness and utilization of their 24/7 crisis line within three storylines: for referrals to other community services, proactive prevention strategies and immediate crisis intervention. The campaign involved broadcast advertising and social media story campaigns in English and Spanish, as well as community activation materials in physical public spaces around Johnson County.
Product/Service: Story Campaign | Industry: Health & Wellness