Case Study: McCownGordon
Capabilities Employed: Strategy Development, Story Campaigns, Creative Direction, Video Production, Graphic Design, Motion Graphics, Script Writing
McCownGordon Construction specializes in construction management, design-build, sustainable construction and general contracting. It is one of the region’s largest construction companies, with offices in Missouri, Kansas and Texas.
McCownGordon was founded in 1999 with the idea that Kansas City was ready for a different kind of construction company. Instead of focusing solely on materials like concrete and steel, the focus was on people. From inception, it was their mission to ensure every employee embodied the core values of integrity, performance and relationships.
Two decades later, the foundation of their success still stood firm in these same core values, but their brand had gone through a recent renovation, so they needed help crafting their time-honored story.