McCownGordon

Case Study: McCownGordon

Construction

Category: Strategic Story, Creative Production

Capabilities Employed: Strategy Development, Story Campaigns, Creative Direction, Video Production, Graphic Design, Motion Graphics, Script Writing

Client Intro

McCownGordon Construction specializes in construction management, design-build, sustainable construction and general contracting. It is one of the region’s largest construction companies, with offices in Missouri, Kansas and Texas.

Idea Summary

McCownGordon was founded in 1999 with the idea that Kansas City was ready for a different kind of construction company. Instead of focusing solely on materials like concrete and steel, the focus was on people. From inception, it was their mission to ensure every employee embodied the core values of integrity, performance and relationships.

Two decades later, the foundation of their success still stood firm in these same core values, but their brand had gone through a recent renovation, so they needed help crafting their time-honored story.

Our Work

For their 20th anniversary, McCownGordon engaged Overflow for a series of videos, beginning with a relaunch and repositioning of their brand. Our team worked with theirs to create compelling story trailers and social media pieces for internal and external use. Since their brand relaunch in 2019, we have worked together to document additional stories, including community impact pieces, company culture videos, project features, explainer videos and vision pieces to reach their various audiences.

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