Fountain City FinTech

Case Study: Fountain City FinTech


Category: Experience Design, Creative Production, Strategic Story

Capabilities Employed: Story Campaign, Experience Design, Creative Direction, Video Production, Event Production, Meeting Planning

Client Intro

Fountain City FinTech was a financial services accelerator powered by nbkc bank, a trendsetter in the fintech space. The accelerator drew nationwide interest from two cohort groups who came to Kansas City to grow their startups alongside an active partnership with an innovative bank.

Idea Summary

Fountain City FinTech wanted to bring a high-quality pitch competition to the end of their cohort experience, allowing startup founders to share their innovative solutions with a larger audience of investors and community supporters. In doing so, they aimed to communicate their purpose, the need for innovation in this sector and thank those who were paving the way for real change in the industry.

Our Work

Overflow partnered to plan their 2019 pitch competition, Demo Day. Fintech companies from around the country pitched their ideas to propel the industry forward in an energetic, engaging format hosted at a theater inside nbkc bank’s headquarters.

In addition to organizing the meeting logistics and event production, our team also created a wide range of video assets to help give the event a distinct feel and tie the story throughout the program. A thematically aligned kick-off video, a story trailer and a closing video, the pitch event was cohesive and high-energy from start to finish. Our team also recorded each pitch presentation, which the startup founders were able to use going forward as they continued to grow their company’s impact.