Idea Adoption
Case Studies
Our Story
Connect

Idea Adoption
Case Studies
Our Story
Connect

Brand & Messaging Survey

Thank you for participating in a brand survey to help refine your organization’s brand visuals, messaging and content strategy. Your input is valuable and we appreciate you taking a few minutes to respond. The following questions can be answered from your perspective — there is no “right” answer. We will use this feedback to find common themes to help inform how your brand might evolve in the future.

Full Name(Required)

Email(Required)

What words or phrases would you use to describe your organization and the work you do? If multiple areas or entities, feel free to categorize.

From your perspective, what priorities should your organization focus on with updated branding and messaging? Choose as many as you'd like.

Branding Goals:

Create consistent design aesthetic

Update logo(s)

Expand or refresh current brand; don’t change completely

Completely change current brand

Refresh and improve visuals

Add more branded design elements for diverse applications

Other

Messaging Goals:

Increase clarity of purpose

Increase visibility of core activities

Educate and inform

Sell more products or services

Improve general public messaging

Improve stakeholder messaging

Highlight areas of impact to key audiences (community, stakeholders, etc.)

Highlight more personal or heartfelt stories

Amplify diverse community voices

Increase accessibility of information

Increase social media presence

Drive more traffic to the website

Intentionally communicate to our current demographic

Reach new audiences/demographic

Other

When considering the future of your visual brand and its "personality,” where do you believe it should fall on each spectrum below, ranging from one trait to another?

On a spectrum of approachable to authoritative, we should be:

1 (Approachable) - to - 10 (Authoritative)

On a spectrum of enthusiastic to subdued, we should be:

1 (Enthusiastic) - to - 10 (Subdued)

On a spectrum of fun to serious, we should be:

1 (Fun) - to - 10 (Serious)

From the options below, please select a number on each spectrum of design attributes that most closely reflects how you imagine your future brand:

On a spectrum of colorful to neutral, the brand could be:

1 (Colorful) - to - 10 (Neutral)

On a spectrum of modern to traditional, the brand could be:

1 (Modern) - to - 10 (Traditional)

On a spectrum of designed (drawings and graphics) to realistic (photographs and real people), the brand could be:

1 (Designed) - to - 10 (Realistic)

On a spectrum of organic-feeling design to more geometric-style design, the brand could be:

1 (Organic-feeling design) - to - 10 (Geometric-style design)

On a spectrum of subtle to bold, the brand could be:

1 (Subtle) - to - 10 (Bold)

What do you believe is one key message your brand needs to communicate?

From your perspective, who is the primary audience for the key message you identified above?

Who are your current primary audiences? Do you expect these to remain the same or do you hope to change or add to them?

What is your organization communicating or messaging very well right now?

What do you need help communicating or messaging in the future?

What misconceptions, if any, do you think audiences might have about your organization? How would you address them?

What are you most looking forward to in the brand refresh process?

Name

This field is for validation purposes and should be left unchanged.

Resources

Logline Creation
What to Wear
Self-Filming Tips
Social Media 101
Share Your Testimonial