Women of Sports

Storytelling is a powerful tool for elevating voices and creating community. The Women of Sports campaign aimed to highlight stories of women who have overcome obstacles and found a place of belonging through athletics. Beginning with the brand design and continuing through a storytelling campaign and social media kickstart, Overflow helped launch the movement. Our field journalists and film crews captured video stories and photojournalism interviews to highlight women of all ages, skill levels and abilities to demonstrate the powerful effect sports participation can have in someone’s life.

Product/Service: Story Campaign  |  Industry: Health & Wellness