Small Changes Big Shifts

Small Changes Big Shifts is a health and wellness campaign by Dr. Michelle Robin that began with brand platform creation, including branding and website work, followed by 12-month story campaign sharing the proprietary Quadrants of Wellbeing. Each quarter, a specific quadrant was highlighted and dozens of video assets created for rolling out via social media and for use in professional presentations, website content and ongoing education. The year of storytelling concluded with an event celebrating 20 years and launching a non-profit entity, BigShifts Foundation.

Product/Service: Experience Design  |  Industry: Health & Wellness