In the Name of GRACE
Models for Recovery
Story collections drive broad awareness in two key ways. First, a story trailer brings the strategic story of an organization, product or movement to life shorter social media videos drive targeted audiences to websites so newly engaged audiences can learn more and take action. In this example, In the Name of GRACE, a non-profit dedicated to addiction recovery, launched their story to educate and increase awareness of the hurdles faced in recovery, envoke empathy in potential new supporters and drive action to become a donor, attend future events and follow the organization’s story in the future.
Product/Service: Strategy Launch | Industry: Health & Wellness