New employee on-boarding sets the standard for how organizations serve their customers, but any training program is only as strong as the managers and owners who implement it. The corporate headquarters at 7-Eleven ensured a successful program launch through a branded campaign that included a series of sizzle reels, technology overview and event booth that created awareness and desire for the program before it was implemented. Now more than ever, 7-Eleven’s 10,000 plus stores in North America are always open, and their friendly store teams are ready to serve.


Design Strategy