Idea Adoption is a Process
Idea adoption is the practice of sharing intentional stories among members of a group over a period of time, so that more advantageous ideas are accepted – and desired behavior changes follow. [...]
Idea Adoption in Action
Events: Start with the Why
When an organization sets out to plan an event or large-scale meeting, it’s tempting to jump right into the logistics – who, what, when, where. A high-caliber event includes a lot of those [...]
Story is Science and Art
As the American philosopher and educational reformer John Dewey observed a century ago, “Mankind likes to think in terms of extreme opposites…formulating beliefs in terms of either-ors between [...]
Six Truths and a Lie: Tips for Virtual Presenters
Virtual meetings are here to stay. Even when life resets to “normal,” the benefits of the virtual space will usher in a new wave of event experiences that include remote attendances, virtual [...]
Client Work: #ZeroReasonsWhy Narrative Playbook
A narrative playbook is a story-focused tool that documents a process so others can learn and apply the model to their own ideas. In this case, Overflow wrote a narrative playbook for a movement [...]
Meet Our Team: Ashley Harper, Director of Accounts
Ashley Harper shares her perspective on storytelling and idea adoption through her role as Overflow’s Director of Accounts. Do you have a favorite campaign you’ve worked on? “The project I have [...]
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