Idea Adoption in Action

Experience Design

Our process with clients involves three main components to get ideas adopted: strategic story, experience design and creative multimedia production. In this post, we’re going to dive into the concept of experience design – what it is, how it’s designed [...]

Incentive Travel Campaigns

What is incentive travel? Incentive travel is a way for top-performers, loyal clients or long-time employees to be recognized. We believe it’s also a way to further your company’s story and allow others to find themselves more deeply rooted in that story. [...]

#ZeroReasonsWhy Takes National Stage at SXSW EDU

The teen-led mental health campaign that began in Johnson County, Kansas, is featured on a national stage at SXSW EDU®.  #ZeroReasonsWhy is the case study in “Suicide Prevention Through Storytelling,” a session that illustrates how sharing stories and [...]

SXSW Announcement

Through our work, we’ve had the opportunity to produce campaigns promoting some of the most pressing issues our society faces today – from education to addiction recovery to suicide prevention. One such example is #ZeroReasonsWhy, a teen suicide [...]

Overflow Flywheel: The Idea Adoption Process

When we say idea adoption, what exactly do we mean? In theory, idea adoption is the practice of sharing intentional stories among members of a group over time so that more advantageous ideas are accepted and desired behavior changes follow. In practice, [...]

Idea Adoption: Five Critical Steps

Innovators are brilliant and brave – obsessed with new ideas and possessed with capabilities to take the risks to apply them. However, they often find spreading new ideas is not as easy as sharing the gift of insight and finding others will [...]

Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube

Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube  Tune in to watch as four student teams from across the country compete in one advanced manufacturing challenge to see who welds, programs and machines their way to the title of Project [...]

Idea Adoption is a Process

Idea adoption is the practice of sharing intentional stories among members of a group over a period of time, so that more advantageous ideas are accepted – and desired behavior changes follow.   Idea adoption is an individual action and happens [...]

Events: Start with the Why

When an organization sets out to plan an event or large-scale meeting, it’s tempting to jump right into the logistics – who, what, when, where. A high-caliber event includes a lot of those variables and many hours are spent organizing the details. [...]

Story is Science and Art

As the American philosopher and educational reformer John Dewey observed a century ago, “Mankind likes to think in terms of extreme opposites…formulating beliefs in terms of either-ors between which it recognizes no intermediate possibilities”. This human [...]

Six Truths and a Lie: Tips for Virtual Presenters

Virtual meetings are here to stay. Even when life resets to “normal,” the benefits of the virtual space will usher in a new wave of event experiences that include remote attendances, virtual keynotes and blended panel discussions. For company leaders and [...]

Client Work: #ZeroReasonsWhy Narrative Playbook

A narrative playbook is a story-focused tool that documents a process so others can learn and apply the model to their own ideas. In this case, Overflow wrote a narrative playbook for a movement called #ZeroReasonsWhy, a storytelling and community [...]

Meet Our Team: Ashley Harper, Director of Accounts

Ashley Harper shares her perspective on storytelling and idea adoption through her role as Overflow’s Director of Accounts. Do you have a favorite campaign you’ve worked on? “The project I have enjoyed working on the most is the #ZeroReasonsWhy campaign, [...]

Get Your Ideas Adopted