Our process with clients involves three main components to get ideas adopted: strategic story, experience design and creative multimedia production. In this post, we’re going to dive into the concept of experience design – what it is, how it’s designed [...]
What is incentive travel? Incentive travel is a way for top-performers, loyal clients or long-time employees to be recognized. We believe it’s also a way to further your company’s story and allow others to find themselves more deeply rooted in that story. [...]
The teen-led mental health campaign that began in Johnson County, Kansas, is featured on a national stage at SXSW EDU®. #ZeroReasonsWhy is the case study in “Suicide Prevention Through Storytelling,” a session that illustrates how sharing stories and [...]
Through our work, we’ve had the opportunity to produce campaigns promoting some of the most pressing issues our society faces today – from education to addiction recovery to suicide prevention. One such example is #ZeroReasonsWhy, a teen suicide [...]
When we say idea adoption, what exactly do we mean? In theory, idea adoption is the practice of sharing intentional stories among members of a group over time so that more advantageous ideas are accepted and desired behavior changes follow. In practice, [...]
Innovators are brilliant and brave – obsessed with new ideas and possessed with capabilities to take the risks to apply them. However, they often find spreading new ideas is not as easy as sharing the gift of insight and finding others will [...]
Clash of Trades premieres April 20th at 7 p.m. CDT on YouTube Tune in to watch as four student teams from across the country compete in one advanced manufacturing challenge to see who welds, programs and machines their way to the title of Project [...]
Idea adoption is the practice of sharing intentional stories among members of a group over a period of time, so that more advantageous ideas are accepted – and desired behavior changes follow. Idea adoption is an individual action and happens [...]
When an organization sets out to plan an event or large-scale meeting, it’s tempting to jump right into the logistics – who, what, when, where. A high-caliber event includes a lot of those variables and many hours are spent organizing the details. [...]
As the American philosopher and educational reformer John Dewey observed a century ago, “Mankind likes to think in terms of extreme opposites…formulating beliefs in terms of either-ors between which it recognizes no intermediate possibilities”. This human [...]
Virtual meetings are here to stay. Even when life resets to “normal,” the benefits of the virtual space will usher in a new wave of event experiences that include remote attendances, virtual keynotes and blended panel discussions. For company leaders and [...]
A narrative playbook is a story-focused tool that documents a process so others can learn and apply the model to their own ideas. In this case, Overflow wrote a narrative playbook for a movement called #ZeroReasonsWhy, a storytelling and community [...]
Ashley Harper shares her perspective on storytelling and idea adoption through her role as Overflow’s Director of Accounts. Do you have a favorite campaign you’ve worked on? “The project I have enjoyed working on the most is the #ZeroReasonsWhy campaign, [...]
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